Hello and Good Day Music People,
This week in my life as an Artist Manager I would like to talk about Research and Symbiosis and how doing your research can facilitate a truly symbiotic relationship. That is to say that “knowing is half the battle” (yup I just said that.)
I say it almost every day, to my children, my siblings, my husband, random people on the street that think I’m talking to myself, (just joking about the last one, kind of). If you don’t know something you have three options:
- Pay someone who does.
- Ignorantly barrel through and hope for the best.
- Do your research!
I know, I know, this means that you actually have to read and sift through the bad information on the net, and oh my lord, invest your time. Granted, I’m an avid reader and learner about anything and everything that sparks my interest, but you don’t have to be a super-geek like me to learn. (Let’s be honest here, with the text-to-speech options with most word processors and other applications you don’t even have to read any more you can just listen.) Bottom line is knowledge is power, it always has been and it always will be from now until the day you pass on to the next plane of existence, (and possibly even then). And although it seems that the internet has de-valued knowledge, I can tell you it is completely the opposite. Information is one of the most precious currencies of networking.
Information can and will help you form a business relationship. How? If you know what your networking target is looking for, better off what they need to reach their goals, and you know that you can provide it, there is a strong possibility that you have all the makings of my favorite type of relationship, a symbiotic one.
Symbiosis is defined as an interaction between two different organisms living in close physical association, typically to the advantage of both. It is also defined as a mutually beneficial relationship between different people or groups. Now, in a perfect world, every type of relationship would have an element of symbiosis. However, as a mother of a head-strong teenage girl I know that this is not always so. But it can be true in a professional relationship.
Let’s think about this, business should have very little to do about your personal feelings, perceptions, or moral judgments. Business is Business, and the best way for it to stay this way is to create symbiotic relationships and connections. Never make deals with another
entity that can’t benefit you and never approach an entity if you have nothing to offer that can benefit them. It’s simple. Whether you are an Artist, a mechanic, or a baker it’s the same. When you walk into a bank they never say, “Here’s a lot of money because we believe in you and your product”. No, they say, “Here’s a sum of money that we think that we can profit on by lending it to you for your business.” That’s the short and skinny of it kids. If you can’t or refuse to offer something, than nothing is what you should respect in return.
This week as an Artist Manager I’ve learned that there is nothing wrong with going into a project expecting a (ROI) return on investment. Whether it’s a look on a new fan’s face, a new networking connection, or cold hard cash, expecting something for something should be okay. (Is that a conservative notion I wonder) Either way what you have received
should be respected and then returned in kind. I have worked in this manner since I began on February 13, 2015 and so far have found it to be the easiest, most productive way to conduct my business. Everyone I have chosen to do some kind of business with has chosen to do business with me. It’s a simple idea that has lessened the sting of rejection, and removed a lot of stress from any given business situation. It’s not always easy, and the symbiosis is not always clear, but I do believe in my heart and mind that it is always necessary to keep things balanced. Life has enough ups and downs, dramas and extenuating circumstances. Business is where it can all be balanced. If you can take out the politics, the greed, and the need for power, (ha, ha, ha, that’s funny). I think we would find that business is not evil, it’s just Business. Until next week, keep your mind open and your perceptions slightly skewed. JLF